Yesterday I visited Hastings. It’s a store that is like Borders or B&N but it doesn’t have as many books and they buy used books, video games, music, etc. I didn’t buy anything, because I have a stack of books begging me to read them. Besides, I just wanted to walk the aisles, look at titles. I wanted to smell the pages. I wanted to ogle the covers. I wanted to daydream about having time to read all the books on my Good Reads list (I saw five more to add to the list). Sigh. Anyway, as I walked, I started thinking (this is dangerous). What’s the difference between the best-seller and the other books? It’s not talent. At least, I don’t think that is always the difference. I used to pick out at least one unknown book a month. At some point I stopped. I need to return to that action because, I found some great books. When I was apart of a book club, I would suggest the unknowns and people would frown. “It may not be good,” someone said. My response, “Best-sellers aren’t always good.”
So what is it? Luck (something I don’t believe in BTW). Marketing? Word of mouth? I don’t have an answer. I don’t know if there is ONE answer. What are your thoughts?